Valorant Contract: Businesses join hands to create an e-sports month, with Haidilao, POP MART and others launching championship events simultaneously.

For the first time, the global championship will be held in Shanghai, China. The organizers are determined to make Valorant the focus of esports this month. In addition to a massive game update and a lot of new content to keep players entertained throughout the month, they have also released the full music video for the tournament's theme song, "The Sun Will Set." Players can get a feel for the tournament atmosphere anytime, anywhere, whether they are working out, on the bus, or relaxing. The event is large-scale and extravagant, extending to universities and beach parties.

However, what would a championship pre-event event be without cross-industry collaborations? Starting September 28th, after the competition begins, Valorant will partner with Haidilao to set up themed stores, seamlessly integrating esports into the dining experience—truly making you think of gaming even while eating hot pot. In Shanghai, a major city and shopping paradise, the entire city is participating in this coordinated effort. POP MART, REDLAND, Manner Cafe, jazz bar Speak Low, trendy boutique DOE, and more are all simultaneously launching related activities. From shopping to coffee and drinks to trendy toys, the entire commercial district is united in creating an esports month in Shanghai.

From late September to the end of October, the game will launch with three major promotions: new version updates, tournaments, and offline events. Will you participate enthusiastically and be eager to join in, or will you think that the official team has inadvertently done too much and stolen the spotlight from other games?

Image source: Internet