The version update has ended, and the developers, with their meticulous planning, are using "filler" skins to boost their revenue-generating strategy? (Part Two)

2026-09-11 13:59

The version update has ended, and the developers, with their meticulous planning, are using "filler" skins to boost their revenue-generating strategy? (Part Two)


Whether a skin is good or bad depends on the player's aesthetic sense. When the developers release skins, they don't force players to spend money, but rather provide another option. The term "filler" skins sounds a bit embarrassing, but some of the designs actually exceed the quality label, are visually appealing, and are cheap and affordable, so why not?

With over a hundred heroes in the game, the most popular one has nearly 12 or more options, so in the eyes of the general public, it naturally becomes a mere filler item. However, for other less popular heroes, like Athena, it's a rare gem, maintaining player activity while also appealing to newcomers—a win-win situation. The 6-yuan flash sale, needless to say, is clearly marketed as a "benefit," subtly encouraging players to prepare. The themes are sure to be appealing: summer, Chinese New Year, companion items, and the Dream series products are practically a must-buy.

This type of skin may be added to the fragment shop in the future, requiring 48 skin fragments. This significantly increases the difficulty of obtaining the item. The choice between 60 points and 48 fragments isn't difficult; only free-to-play players will adhere to their principle of not spending money and are willing to give it away for free. This "filler" function is certainly meant to showcase a hero's new skin release, resembling a promotional event. Having not obtained a new skin for a year or two, the only solution is to design a multitude of skins to maintain visibility. This demonstrates how meticulously the developers utilize resources; the title of "top mobile game developer" is well-deserved.

Image source: Internet


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